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Here is the definition of Viral marketing and viral advertising as found on wikipedia. They refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. The potential is there to skyrocket your website’s profits with the power of Viral Marketing.